AI-Native Live Entertainment Platform

The next era is not
about watching more.
It is about joining
the moment.

We turn every live match, race, and event into a social game you play with your squad - in real time.

Social media made people watch. We make people play together.

Join the Founding Circle → See How It Works
Watch Predict Compete Belong Return

The Problem

The feed is full.
The feeling is empty.

Most apps capture attention. Few create joy. Scroll. Like. Leave. We are built differently - not to capture your attention, but to give you something worth coming back to.

Not Another Feed

A participation layer.

Sports First

We start where emotion is already live

Every match, race, and live moment becomes something to play. Predict what happens next - who leads after the next lap, who scores, whether there's a safety car - as the action unfolds.

Real-Time Prediction

Play the live moment, not the final score

In-play prediction windows open and close as the event moves. You score points, build streaks, and climb live leaderboards in real time. The habit is not scrolling. The habit is coming back to play the next moment.

Squads & Belonging

Your squad for every live moment

Create squads, invite rivals, keep the competition going all week. The group chat becomes a live prediction league. The rivalry continues on a Tuesday in February when nothing is happening.

Progression & Status

Fun first. Progression. Status. Rewards.

Points, streaks, badges, and rankings build your identity on the platform. Climb the leaderboard. Earn your status. Unlock exclusive experiences through the Pass - redeemable with our partner network.

AI Native

Personal, creative, and scalable

The platform learns your fan identity - your sport, your team, your moments. On-device AI builds a behavioural profile that surfaces the right competitions, squads and experiences at exactly the right time.

Brand Worlds

Brands don't need more ads

They need worlds people choose to enter. Not another campaign. An always-on experience. We give brands a place inside fandom - not beside it.

The Universe

A digital city with many districts.
Multiple revenue streams.

Sports is the wedge. Culture, Nightlife, Community, Finance and Brand Worlds follow.

⚽ Sports 🎵 Culture 🎉 Nightlife 👥 Community 💰 Finance 🌐 Brand Worlds

Built By

People who understand mass-market engagement

Games. Consumer platforms. AI. Global entertainment.

JBJoan Beaufort
Joan Beaufort
Founder · La Royale Group
Personal backing, network & strategic support
MLMadelynn Loo
Madelynn Loo
CEO · La Royale Group
Results-driven leader scaling high-performing international teams at TikTok & Uber
VJVesa Jutila
Vesa Jutila
Founding CEO
McKinsey · Nokia · Rovio & Angry Birds · Hatch · Return Entertainment
AMAlvaro Martin
Alvaro Martin
Founding CTO
Sproing Interactive · King & Candy Crush · Pulsar Games

Join the founding circle.
Before we open to the world.

A limited early opportunity to build the participation platform of the AI era. Partners, fans and brands who join now shape the experience before public launch.

Request Early Access →

Join the Founding Circle

Tell us who you are. We are selecting early partners, communities and fans to shape the first experience together.



Launching first with selected sports communities and partners.
Pre-seed round: €3M · Product · AI · Alpha · Brand Worlds · Japan readiness

You're in the founding circle.

We'll be in touch with early access details very soon.
The next era of live entertainment is being built right now.

Let's build the next way people play together.